Shorecrest logos and logo usage guidelines

Writing and Formatting Standards

Composition
Unless otherwise noted here, Shorecrest publications should adhere to the Associated Press Stylebook. The Office of Marketing & Communications holds an annual subscription to the AP stylebook online: http://www.apstylebook.com/online.

If you have questions or need to access the tool, please contact the Office of Marketing & Communications.

Shorecrest Names and Standards -

Core Values should always be ordered - Responsibility, Respect, Integrity, Knowledge and Compassion.
Themes should always be ordered - Choice, Support, Balance
Lower School, Middle School, Upper School (formerly Division, changed 2014)
The 3, 4 and 5 year old program at Shorecrest is The Experiential School (formerly Early Childhood Center or ECC, updated in 2014)
- School abbreviation is ES
- Official name is The Experiential School
- Simply “Experiential School” when used as a modifier ex. “Experiential School students”
Abbreviations for the 4 schools [The Experiential School (ES), Lower School (LS), Middle School (MS), Upper School (US)] are capitalized; school names are always proper nouns
SCA – Shorecrest Community Association (formerly SPA, changed 2015)
College Center; College Counseling Team (confirmed 2015)
The Upper School week-long dedication to service is Service Week (formerly Minimester, as of 2015)
Makerspace is one word; it is not a proper noun
Relay For Life has a capital F, whereas Habitat for Humanity does not. (Shorecrest is no longer hosting Relay For Life on campus)
Janet Root Theatre (always ‘re’)
LMS is Schoology (change from PowerSchool in 2022)
Shorecrest has a Grandparent Council

(not Grandparent's Council or Grandparents' Council or Grandparents Council)
The Peck Center for Medical Sciences is available to Upper School students
Shorecrest Performing Arts is a singular department, and their productions are introduced by, "Shorecrest Performing Arts Presents"
When referencing a performing arts production it is typical to mention the Director as well.
The swim and dive team should be referenced as the swim and dive team and not "the swim team" unless a competition was specifically for swimmers only.
Health Council (formerly Health and Safety Task Force as of 8/2022)

Charger Commons

The newest building on campus is Charger Commons
- The west side of the building that houses our youngest Chargers is named the Mike Murphy Experiential School
- The SAGE food service program from March 2019 onward is the Community-Inclusive Dining Program (confirmed 2019)
- SAGE serves lunch in dining rooms, one dining room for MS/US and one dining room for LS (note: not dining halls, nor is it a cafeteria.)
- The east side of the building houses The Clinic (where you find Nurse Conroy) and The Wonder Studio
- The Gaffney Green is the area outside of Charger Commons on the east
- Exterior includes Janet Root Circle for Visual and Performing Arts with the Weiss Family Pavilion inside
- Upstairs there is the Hess Library and Smith Center for Innovation
- The largest gathering space is the Ohana Community Room
- At the end of the Reilly Wing for Mathematics is the Seminar Room next to the Office of Diversity and Inclusion

Alumni -

The word Alumni is plural. Alumnus is the male singular and alumna is the female singular. Alumnae is female plural.
When writing about alumni - after identifying with full name and abbreviated graduation year, he or she may be noted by their last name only. Example

“Georgia Lenas ’15 won the national Silver Medal for visual art at the Scholastic Art and Writing Awards. Lenas is the first Shorecrest student to win a national medal from Scholastic in visual art.”

[See full Alumni Style Guide here]

Faculty -

When writing about faculty - after identifying the faculty member with full name, he or she may be noted by prefix/last name. Example:

“Shorecrest is pleased to welcome Sandy Janack to the Middle School faculty. Mrs. Janack will teach fifth grade social studies.”

Current Students -

Students in The Experiential School through Middle School are identified by first name, last initial only unless there is express permission from a parent.
Student in Grades 9-12 may be identified by their full name in promotions of academic achievements, performances, athletic events, or other accomplishments that warrant recognition.

Days/Times and Other Formatting -

Dates:
- Months are spelled out in dates in paragraphs.
- School years are formatted 20XX-20XX (eg. 2021-2022, not 2021-22.).
Time: 7am, 8:30pm (no minutes if even hour, am/pm to follow immediately after time, no space)
Spell out the days of the week
Newsletter authors format: First Last, Division Subject Teacher
- If athletic article: Team Coach First Last
- If administrator: First Last, Title

Grades -

Spell out grades “fourth grade” “first grade” when in a narrative (ex. Ebytes article / magazine / Press Release.)
Ordinal number "4th grade" "1st grade" may be used when in a headline or bulleted list.
Alpha, Junior Kindergarten, and Kindergarten are capitalized.
Freshman, sophomore, junior, and senior are not capitalized unless they begin a sentence.

Degrees -

Establishing academic credentials in text:

The AP Stylebook prefers you to write out the title of a degree in a phrase and to avoid using an abbreviation.
AP Style states that you should use an apostrophe in bachelor’s degree and master’s degree.
An associate degree, however, does not use an apostrophe.
There is also no apostrophe in Bachelor of Arts, Master of Science, etc.

Documents and Formatting -

All Shorecrest communications should use single spacing between sentences.
Recommended filenaming convention for documents shared in Google Drive is - YYYY.MM.DD_Person or Department_Description of Content

For example, a blog post written by Raffi Darrow on July 1, 2017, about Tech Tips would be named: 2017.07.01_Darrow_Tech Tips Blog

Any files shared directly with the marketing department may be renamed per the file convention.

Arial font should be used for all Start of School shared Google Docs.
In Performing Arts programs listing both titles of songs/musical pieces and names of shows/musicals, the songs titles will be listed in quotes and the names of shows will be Initial Caps (not all caps). Example: "Something's Coming" from West Side Story. (In narrative writing, all titles are listed in quotes as per AP style. Example: Shorecrest Chargers performed "Tomorrow" from "Annie Jr." in the Janet Root Theatre.)
Per AP Stylebook: Use quotation marks around the titles of books, songs, television shows, computer games, poems, lectures, speeches and works of art. Examples: Author Porter Shreve read from his new book, “When the White House Was Ours.” They sang “The Star-Spangled Banner” before the game.

Do not use quotations around the names of magazine, newspapers, the Bible or books that are catalogues of reference materials. Examples: The Washington Post first reported the story. He reads the Bible every morning.

Writing and Formatting Standards

Shorecrest Preparatory School

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